Terms of Service

Last updated: 3 September 2026 · Effective: 3 September 2026

These Terms of Service (the "Terms") are a binding agreement between you and Mormir Foundry LLC ("PewPreview," "we," "us," or "our") covering the PewPreview website, mobile app, embeddable studio, shop dashboard, and related software and services (together, the "Service"). By using the Service, creating an account, or making a purchase, you agree to these Terms and to our Privacy Policy. If you use the Service on behalf of a business, you are agreeing on that business's behalf and you confirm you have the authority to do so.

The short version. PewPreview is software that shows you an AI-generated preview of a color or finish on a photo of your own hardware. We sell software access and preview credits only; we do not coat, ship, or sell anything physical. Previews are estimates, not promises. You own your photos and previews. Shops that subscribe get a studio for their own website and tools to manage the customers who use it; the shop, not PewPreview, is responsible for those customer relationships. Purchases are handled by Paddle as Merchant of Record. Disputes go through the process in Section 19.

1. The Service

PewPreview is AI-powered visualization software. You upload a photograph of an item you own (hardware, parts, equipment, or gear), choose the parts you want to change and a color or protective ceramic-style finish for each, and the Service generates a digital preview image of how that finish could look on your item (a "Preview"). The Service also includes, for subscribing shops, a studio that runs on the shop's own website or on a hosted page we provide, plus tools for leads, customers, quotes, and job tracking (the "Shop Plan," Section 6), a public directory of coating shops ("Find a Shop"), and a public pricing reference built from advertised prices ("Pew-Price").

We provide software and digital images only. We do not manufacture, sell, apply, or ship any coating, finish, part, or physical product, and we do not perform or arrange coating work. Any work you have done on your item is between you and the shop or person you choose.

2. Eligibility

You must be at least 18 years old, or the age of majority where you live if that is higher, to use the Service. By using the Service you confirm that you meet this requirement, that any information you give us is accurate, and that you are not barred from using the Service under the laws that apply to you. The Service is not directed to children, and we do not knowingly allow anyone under 18 to use it.

3. Accounts

You can generate a limited number of free Previews without an account. Purchases and paid features require an account. Consumer accounts sign in with a one-time link sent to your email address; there is no password to manage. Shop accounts sign in with an email address and password.

You are responsible for everything that happens under your account, for keeping your email account and any password secure, and for telling us promptly at support@pewpreview.com if you believe your account has been accessed without permission. If you choose "Remember me," your sign-in stays active on that device until you sign out. Do not share your account. One person may not maintain multiple accounts to get around free-usage limits.

4. Credits, plans, and billing

4.1 Credits

The Service runs on credits. One credit produces one Preview. Adjusting, comparing, saving, or sharing a Preview you have already generated does not use a credit; a credit is spent only when a new Preview is generated. There are two kinds of credits:

Roll-over credits come with an active PewPreview+ membership. You receive the monthly amount stated on the Pricing page; unused roll-over credits accumulate up to the stated cap while your membership is active, and they are spent before purchased credits. Roll-over credits end when the membership ends.
Purchased credits are bought outright (for example, a credit pack) or earned through the referral program. Purchased credits do not expire and remain yours if you cancel a membership.

Free Previews are limited per device and may be watermarked. Previews generated with purchased or membership credits are not watermarked. Previews generated through a shop's studio (Section 6) carry that shop's name or logo.

You are only charged for Previews that are delivered. If a render fails, returns blank, or is blocked by our safety screening or our AI provider, the credit is returned to your balance automatically. If it is not, contact us and we will restore it.

Credits have no cash value, cannot be transferred or resold, and cannot be redeemed for money except where a refund is expressly provided by our Refund and Credits Policy or required by law.

4.2 Plans and prices

Current plans, prices, credit amounts, roll-over caps, and inclusions are stated on the Pricing page, which forms part of these Terms. Memberships and the Shop Plan renew automatically at the end of each billing period until canceled. You can cancel at any time from your account or dashboard; cancellation stops future renewals and you keep access through the end of the period you have paid for.

Price changes. If we change the price of a recurring plan, we will give you at least 30 days' notice by email or in the Service before the change takes effect, and the new price applies from your next billing period after that notice. Credits you have already purchased are never devalued or removed by a price change.

4.3 Merchant of Record

Web purchases are sold by our authorized reseller and Merchant of Record, Paddle.com Market Limited and its affiliates ("Paddle"). Paddle handles payment processing, invoicing, and applicable sales taxes and VAT, and your purchase is also subject to Paddle's buyer terms. Your card details go to Paddle, not to us. Paddle provides a billing portal where you can update your payment method and view invoices. If checkout is not yet enabled for a plan, the Pricing page will say so.

4.4 Taxes

Prices exclude taxes unless stated otherwise. Paddle collects and remits any sales tax, VAT, or similar taxes that apply to your purchase based on your location.

4.5 Refunds, chargebacks, and clawbacks

Refunds are governed by our Refund and Credits Policy. If a purchase is refunded or reversed through a chargeback, the unspent credits from that purchase (and any referral credits it generated) are removed; credits already spent on delivered Previews are not clawed back. Please contact us before opening a chargeback; disputes opened without contacting us may lead to suspension of the account while we review.

5. Referral program and promo codes

Account holders receive a personal referral link and QR code. When a person you referred makes their first purchase of any kind, you receive the number of free Previews stated on the Pricing page (currently three). Referral credits are purchased credits for the purposes of Section 4.1. The following rules apply:

You may not refer yourself, use multiple accounts, or use bots, paid advertising that misrepresents PewPreview, or spam to generate referrals.
Referral credits are granted after the referred purchase completes and are removed if that purchase is refunded or charged back.
We may change, suspend, or end the referral program at any time; credits already granted stay in your account.

Promo codes grant a stated number of free Previews to one device. Codes may be limited in number, time, or eligibility, may be revoked if abused, and cannot be combined, transferred, or exchanged for cash.

6. Shop plan terms

This Section applies if you subscribe to the Shop Plan (a "Shop"). If anything in this Section conflicts with the rest of these Terms, this Section controls for Shops.

6.1 What the Shop Plan includes

The Shop Plan gives you: (a) a PewPreview studio you can embed on websites you control, and a hosted studio page at a PewPreview address you can link to from anywhere; (b) a monthly pool of studio credits (the amount is stated in the dashboard and on the Pricing page), plus the ability to buy additional studio credit packs that do not expire; (c) delivery to your dashboard, and by email, of the design and contact details each visitor submits through your studio (a "Lead"); (d) tools to keep customer records, send quotes that customers can accept online, track jobs, and email customers about the status of their work; (e) market pricing references and demand reports; (f) an optional listing in Find a Shop; and (g) the ability to email a customer a request to review you on a third-party review site you choose. Features described as coming soon, in beta, or hidden behind a setting are not included until they are enabled for your account.

6.2 Studio license and installation

We grant you a limited, non-exclusive, non-transferable, revocable license, for as long as your Shop Plan is active, to install the PewPreview studio on websites you own or control and to link to your hosted studio page. You must add each domain where you install the studio to your allowed-domains list; the studio renders only from listed domains. You may not remove or obscure PewPreview's attribution, resell or sublicense the studio, or present the studio as anything other than a PewPreview-powered tool. You are responsible for your own website, including its content, availability, and the privacy notice it presents to visitors.

6.3 Studio credits

Each Preview generated through your studio uses one credit from your studio pool, whoever generated it. When the pool is empty, the studio stops generating Previews until credits are added or your monthly allowance renews. Monthly plan credits do not roll over; purchased studio credit packs do not expire. Credit rules in Section 4 otherwise apply.

6.4 Leads and customer data

Leads and the customer records, quotes, jobs, notes, photos, and messages you keep in the dashboard ("Customer Data") belong to you. As between you and PewPreview, you are the controller (or "business") of Customer Data and we process it on your behalf to provide the Service, as described in the Shop section of our Privacy Policy, which forms part of these Terms. You agree that:

You will use Customer Data only to communicate with those customers about the work they asked about and to run your business, and you will comply with all laws that apply to that use, including consumer-protection, anti-spam, and telephone-marketing laws. In particular, you will not send text messages or automated calls to a phone number collected through the Service unless you have the consent that law requires and you handle opt-outs yourself; the Service does not currently send text messages on your behalf.
You will maintain a privacy notice on any website where you install the studio, and you will honor customers' requests to access, correct, or delete their data that you receive directly or that we pass on to you.
If you connect a webhook or other integration that sends Leads to a third-party system (for example, your CRM), you are responsible for that system, for the URL you provide, and for what happens to the data once it arrives there.
We may keep Customer Data for the retention periods in the Privacy Policy, and we will delete or return it after your Shop Plan ends as described there. We may use aggregated, de-identified usage information (for example, which finishes are requested most across all shops) to operate and improve the Service; this information does not identify you or your customers.

6.5 Quotes, jobs, and your customers

Quotes you send, the terms you attach to them, the prices you charge, the work you perform, and every other aspect of your relationship with your customers are yours alone. PewPreview is not a party to any agreement between you and a customer, does not guarantee that a customer will accept a quote or pay, and is not responsible for the quality, timing, legality, or outcome of any work. The typed name a customer enters to accept a quote is recorded, together with the time, as an electronic signature; you are responsible for deciding whether that is sufficient for your purposes and for your own paperwork and legal requirements, including any records you must keep about items in your custody.

6.6 Directory listing

If you turn on your Find a Shop listing, the business details you enter (name, description, logo, portfolio images, address, service area, website, public phone and email, and certification claims) are published to the public. You must keep them accurate, you must hold any certification you claim, and you must have the rights to any images you publish. We may correct, hide, or remove a listing that is inaccurate, misleading, or violates these Terms. Find a Shop is an informational directory; we do not endorse, vet, or guarantee any shop, and we are not responsible for the services a listed shop provides.

6.7 Review requests

The review request tool emails your customer a link to a review page you specify on a third-party site (such as your Google Business Profile). You may only request reviews from customers you have actually served, you may not offer anything of value in exchange for a review or ask only satisfied customers, and you must comply with the review platform's rules and applicable law, including laws against fake or incentivized reviews.

6.8 Market pricing and demand data

Market rate references are built from prices that shops have publicly advertised and from aggregated activity on the Service. They are provided for information only, may be incomplete or out of date, and are not a recommendation on what to charge. You remain solely responsible for your own pricing.

6.9 Shop Plan billing and cancellation

The Shop Plan is billed monthly in advance through Paddle and renews automatically until canceled. There is no minimum term. You can cancel from the dashboard at any time; you keep access through the end of the paid period, after which your studio stops generating Previews and the Shop features of your dashboard are disabled until you resubscribe. We keep your Customer Data as described in the Privacy Policy so that you can resubscribe or ask us for a copy, and we delete it when you ask us to or when your account is deleted. Refunds for the Shop Plan and studio credit packs are described in the Refund and Credits Policy.

7. Your content

You own your content. You keep all rights in the photographs you upload, the selections you make, the notes you write, and the Previews generated for you ("Your Content"). We claim no ownership of Your Content.

License to us. So that we can run the Service, you grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, transmit, process, display, and create Previews from Your Content, solely to provide, secure, support, and improve the Service, including sending images to the AI and safety providers described in our Privacy Policy. For Shops, this license also covers delivering Your Content and Leads to the Shop whose studio was used. We do not use Your Content to train AI models, and we do not publish Your Content anywhere unless you share it yourself or, for Shops, publish it in your directory listing.

Your promises about Your Content. You confirm that you own the item in each photograph or have the owner's permission to have it visualized, that you have the rights needed to upload the photograph, and that Your Content does not violate Section 8 or anyone else's rights.

Deletion. You can ask us to delete Your Content at any time by emailing privacy@pewpreview.com. Previews you have shared or downloaded, and copies a Shop has kept in its own records, are outside our control.

Feedback. If you send us ideas or suggestions, we may use them without obligation to you.

8. Content screening and acceptable use

Every uploaded image is checked by an automated screen before a Preview is generated, and our AI provider applies its own safety filtering as a second check. An image that is blocked is not stored with your Previews and no credit is used. Automated screening is imperfect: it can decline an image that is fine. If a photograph of your own hardware is declined, email support@pewpreview.com and a person will look at it.

You agree not to upload, generate, request, or share content that:

shows a person under 18, or shows nudity, sexual content, graphic injury, or violence against people;
shows a real, identifiable person without their permission, or uses a person's likeness to harass, threaten, or deceive;
is unlawful, or infringes anyone's copyright, trademark, privacy, or other rights;
depicts an item you do not own or are not authorized to modify, or is used to plan or promote anything illegal, including unlawful modification, possession, or transfer of any item;
is designed to test, probe, defeat, or overload the Service, its safety screening, its rate limits, its credit accounting, or its security controls.

You also agree not to: access the Service by any automated means other than the studio integration we provide to Shops; scrape, harvest, or bulk-download content or data from the Service, including Find a Shop and Pew-Price; reverse engineer, decompile, or copy the Service or its prompts and models; resell, frame, or white-label the Service except as Section 6 allows; interfere with other users; or use the Service to send unsolicited messages.

We may remove content, refuse to generate Previews, or suspend or terminate accounts that violate this Section. Where we become aware of illegal material we will remove it and report it to the appropriate authorities as the law requires. To report content or conduct that you believe violates these Terms, email support@pewpreview.com.

9. AI previews are estimates

Previews are produced by generative AI models. They are artistic visualizations to help you decide, not photographs of finished work and not a promise of any result. Specifically:

Colors can shift from the true swatch of any real coating, and they change with lighting, screen settings, and the material underneath.
Small details (screws, pins, engravings, edges, small parts) may be simplified, missed, or altered, and a part you selected may occasionally be skipped or a color may land where you did not choose it.
Patterns such as camouflage are generated fresh each time and will not match a real stencil or a previous Preview.
A Preview is not a quote, a color-match guarantee, a fitment check, a statement about durability or suitability, or advice about any product.

Always confirm colors, coverage, and pricing with the shop doing the work before you commit. Any decision you make based on a Preview is yours, and neither we nor any Shop is responsible if a finished result looks different from a Preview.

10. Third-party brands and products

PewPreview uses the names and color designations of third-party coating products (for example, Cerakote® colors) to describe the look you are choosing. Cerakote® is a registered trademark of NIC Industries, Inc. PewPreview is an independent product and is not affiliated with, endorsed by, sponsored by, or certified by NIC Industries or any other coating manufacturer. All third-party names, marks, and color names belong to their owners and are used only to identify the products they refer to. A Preview labeled with a product name is our approximation of that product's appearance, not a representation made by or on behalf of its manufacturer.

11. Our intellectual property

The Service, including its software, designs, prompts, models and model configurations, databases (including Pew-Price data compilations), text, graphics, and the PewPreview name and logo, is owned by us or our licensors and protected by intellectual-property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for its intended purpose. No other rights are granted. You may not use our name or logo without our written permission, except that Shops may display the attribution the studio provides.

12. Copyright complaints

We respect intellectual-property rights and respond to notices under the U.S. Digital Millennium Copyright Act (DMCA). If you believe content on the Service infringes your copyright, send a notice to support@pewpreview.com with the subject "DMCA notice" that includes: (1) identification of the copyrighted work; (2) the URL or other location of the material you want removed; (3) your name, address, telephone number, and email; (4) a statement that you have a good-faith belief the use is not authorized by the owner, its agent, or the law; (5) a statement, under penalty of perjury, that the notice is accurate and that you are the owner or authorized to act for the owner; and (6) your physical or electronic signature. We may forward your notice to the person who posted the content. If your content was removed by mistake, you may send a counter-notice to the same address with the information required by 17 U.S.C. § 512(g)(3). We terminate the accounts of repeat infringers.

13. Third-party services and links

The Service relies on third-party providers (listed in our Privacy Policy) and links to third-party sites, including Paddle's checkout and billing portal, shops' own websites, review platforms, and the shop CRM systems Shops choose to connect. We do not control those services or sites and are not responsible for their content, policies, or practices. Your use of them is governed by their own terms.

14. Mobile app

The PewPreview mobile app lets you generate free Previews from photos in your device's photo library. It does not require an account and does not sell anything in-app. These Terms apply to the app. If you downloaded the app from the Apple App Store or Google Play, the following also applies: these Terms are between you and PewPreview only, not Apple or Google; Apple and Google have no obligation to provide maintenance or support for the app; to the extent the law allows, Apple and Google have no warranty obligation for the app and are not responsible for any claims relating to the app, including product-liability, consumer-protection, or intellectual-property claims; you must comply with the applicable app store terms; and Apple and its subsidiaries are third-party beneficiaries of these Terms with the right to enforce them against you. You confirm that you are not located in a country subject to a U.S. Government embargo and are not on any U.S. Government list of prohibited or restricted parties.

15. Disclaimers

TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICE AND ALL PREVIEWS, DATA, AND CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; THAT PREVIEWS WILL BE ACCURATE OR MEET YOUR EXPECTATIONS; THAT PEW-PRICE OR MARKET DATA IS COMPLETE OR CURRENT; OR THAT ANY SHOP LISTED IN FIND A SHOP IS QUALIFIED, AVAILABLE, OR WILL PERFORM. Some jurisdictions do not allow the exclusion of implied warranties, so some of these exclusions may not apply to you.

16. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, PEWPREVIEW AND ITS OWNERS, EMPLOYEES, CONTRACTORS, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, OR DATA, OR FOR THE COST OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS INCLUDES ANY DAMAGES ARISING FROM A DIFFERENCE BETWEEN A PREVIEW AND A FINISHED RESULT, FROM WORK PERFORMED BY A SHOP, OR FROM A SHOP'S USE OF CUSTOMER DATA.

OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID FOR THE SERVICE (DIRECTLY OR THROUGH PADDLE) IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) FIFTY U.S. DOLLARS (US$50).

These limitations apply to the fullest extent permitted by law and do not limit liability for fraud, willful misconduct, or any liability that cannot be limited by law. Some jurisdictions do not allow some of these limitations, so some may not apply to you.

17. Indemnification

You agree to defend, indemnify, and hold harmless PewPreview and its owners, employees, and contractors from any claims, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or relating to: Your Content; your use of the Service; your violation of these Terms or of any law; or, if you are a Shop, your use of Customer Data, your quotes, work, listings, review requests, integrations, and your relationships with your customers. We may take over the defense of any matter subject to indemnification, in which case you will cooperate with us.

18. Suspension and termination

You may stop using the Service at any time and may cancel any plan as described in Section 4.2. To delete your account and data, email privacy@pewpreview.com.

We may suspend or terminate your access, with or without notice, if you materially breach these Terms, if we are required to by law, if your use creates risk or legal exposure for us or others, or if we discontinue the Service. If we terminate your account for a breach, you are not entitled to a refund of unused credits or fees. If we discontinue the Service or terminate your account without cause, we will refund the unused portion of any prepaid period and, for purchased credits, the pro-rated purchase price of credits you have not used.

On termination, your license to use the Service ends, and the sections of these Terms that by their nature should survive (including Sections 4.5, 6.4, 6.5, 7, 9 through 12, and 15 through 21) survive.

19. Disputes and governing law

Talk to us first. Most concerns can be resolved quickly and informally. Before starting any formal proceeding, you agree to email support@pewpreview.com with a description of the problem and what you would like us to do, and to give us 30 days to work with you toward a resolution. We agree to do the same before starting a proceeding against you.

Governing law. These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of the State of Idaho and the federal laws of the United States, without regard to conflict-of-laws rules. If you live in a country whose consumer laws give you mandatory protections, nothing in this Section takes those away.

Where disputes are heard. Any dispute not resolved informally will be brought exclusively in the state or federal courts located in Idaho, and you and we consent to the personal jurisdiction of those courts. Either of us may instead bring an individual claim in small-claims court in your county of residence if it qualifies. TO THE EXTENT PERMITTED BY LAW, YOU AND WE EACH WAIVE THE RIGHT TO A JURY TRIAL AND AGREE THAT CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.

Time limit. To the extent permitted by law, any claim arising out of the Service or these Terms must be filed within one year after it arose, or it is permanently barred.

20. Changes to the Service or these Terms

We are a small company and the Service will keep changing. We may add, change, or remove features, and we may update these Terms. If a change to these Terms is material, we will post the updated Terms here with a new effective date and, where we have your email address, notify you at least 14 days before the change takes effect (or sooner if the change is required by law or addresses a security issue). Your continued use of the Service after the effective date means you accept the updated Terms. If you do not agree, stop using the Service and, if you have a plan, cancel it before the change takes effect; Section 4.2 governs price changes.

21. General terms

Entire agreement. These Terms, the Privacy Policy, the Refund and Credits Policy, and the Pricing page are the entire agreement between you and us about the Service and replace any earlier agreements.
Electronic communications. You agree to receive notices, agreements, and other communications from us electronically, by email or through the Service, and that electronic records and signatures (including a typed name entered to accept a quote) satisfy any requirement that a communication be in writing or signed.
Assignment. You may not assign or transfer these Terms or your account without our written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets, or by operation of law.
Severability and waiver. If any part of these Terms is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it.
Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control, including outages of the third-party providers the Service depends on.
Export and sanctions. You will comply with U.S. export-control and sanctions laws in using the Service.
No third-party beneficiaries. Except as stated in Section 14, these Terms create no rights for anyone other than you and us.
Notices to you. We may notify you by email to the address on your account or by posting in the Service. Notices to us go to the addresses in Section 22.

22. Contact

Mormir Foundry LLC, doing business as PewPreview.

General, support, and legal notices — including copyright claims and the notice in Section 19 — support@pewpreview.com. Put "DMCA notice" or "Legal notice" in the subject line so it reaches the right person.
Privacy and data requests: privacy@pewpreview.com